Why crafting our own narrative matters more now than ever

Social media seduction

I talk about this in my most recent podcast, but this 13-minute Guardian interview is worth watching to understand how unscrupulous marketers are influencing us through Facebook harvesting and micro-targeting.

Whistleblower Christopher Wylie claims that Cambridge Analytica used apps developed by a Cambridge University professor that enjoyed “special permissions” from Facebook. Meaning that If one of your friends signed up for one of these apps, the app had permission to harvest data from all of your friends’ friends – including your status updates and even private messages.

I also found it fascinating that Cambridge Analytica employs teams of writers, designers, and other creatives to create entire blogs and websites to lend the appearance of legitimacy to what you are fed on Facebook. Entire fake histories written just for you!

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